Special Olympics Virginia

Website: www.specialolympicsva.org

Mission: To provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

Project: Design logos, t-shirts, event program covers for two of our premier state-level events (the Alpine Championships at Wintergreen Resort and The Experience Tennis Invitational at the Boar’s Head Sports Club)

Impact: The creation of professional design elements for both community events will help to increase public awareness of our mission, attract more participation in our program

Results: Special Olympics received new logos, t-shirt deisgns, and program covers for the Xperience and Alpine Championships from their Design Marathon team.  Both t-shirt designs were appealing to athletes, volunteers, and families, leading to the t-shirts selling out halfway through the weekends.  New, professional program covers saved the nonprofit time and money, and heped them showcase sponsors.  The covers will also help in recruiting future sponsor and volunteer support. 2009’s events had new sponsors, at least partially due to the new look and ability to offer advertisement space on t-shirts and in programs.  Because of the benefits of having updated logos, Special Olympics is hoping to create a family of logos, including their other 5 annual events.  This year’s volunteer rates were already higher than normal; they met their volunteer capacity at Alpine much earlier than in the past year, and volunteer numbers at the Xperience tournament jumped from 46 in 2008 to 212 this year!

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